Effortless elegance. Global inspiration. Unapologetically you.
Founded in 2023, Sierra Deene is a Reno-based women’s boutique offering timeless, globally inspired fashion. We curate elevated pieces that move with you—boardroom to brunch, long flights to date nights, and everywhere in between.
Sara Hendricksen launched the boutique after a successful career in New York fashion and publishing. Returning to Reno, she created the intentional retail space she always envisioned—one rooted in personal style, confidence, and connection. The name honors her dog, Sierra, and her family name, blending heart and heritage with modern luxury.
Our passionate team is here to make you feel welcome and empowered. Each collection features a mix of international brands, ethical designers, and everyday pieces that bring joy to getting dressed.
At Sierra Deene, we believe luxury should fit your lifestyle, not the other way around. Shop in-store or online and discover what it means to feel fearless, feminine, and fashion-forward.