SCHEELS is much more than just a place to buy sporting goods and apparel. SCHEELS is a fun experience for the entire family! SCHEELS opened its newest and largest shopping experience in Reno-Sparks, NV in September of 2008. This flagship store is located at the intersection of I-80 and Sparks Boulevard in Sparks at the Legends at Sparks Mariana. This astonishing 295,000 square-foot flagship store offers a large selection of sports, fashion and footwear under one roof with an array of sporting goods and entertainment for the entire family to enjoy.