Pasquale Iovinella has been selling his original neckties in Reno since 2015. In 2022 he expanded to a location at the Shops at Bartley Ranch, where his storefront also includes men's suits, blazers, dress shirts, casual shirts, pants, leather jackets, belts and more. With a focus on quality, all of the goods are imported from Italy. Some are branded especially for Pasquale Iovinella. The fabric is silk with a special weave from Como, Italy, chosen for the ties. A native of Italy, Pasquale Iovinella can create custom ties for any occasion — work, weddings or just because.